Orica Appoints Media Agencies

22nd April, 1999

The Orica Group which owns many leading brands, including Selleys, Dulux, Cabots, Feast Watson, Berger, Walpamur and British Paints has completed a review of its media agencies. The Orica corporate account is also included in this review.

The Orica Group has pleasure in announcing that their media planning will be managed by The Media Palace, with Clemenger being appointed to handle the buying. The media planning and buying was previously split across a number of media partners on the eastern seaboard of Australia.

Rick Woodman, Dulux ANZ Marketing Manager said "With a total Orica media spend in excess of $16 million per annum, consolidating the media arrangements will result in additional value being generated for the Orica Group through better rates on media and increased synergies across the businesses".