Orica Reviews Media Agencies
11th November, 1998
The Orica Group is commencing a review of its media agencies. Orica own many leading brands, including Selleys, Dulux, Cabots, Feast Watson, Berger, Walpamur and British Paints. The Orica corporate account and Orica subsidiaries Incitec Ltd and Crop Care Australasia Pty Ltd are also included in this review.
The Group believe there are potentially significant advantages in effectiveness and value by combining media across its agencies and state markets. Orica currently use a number of media partners on the eastern seaboard of Australia.
This media review will involve all incumbents associated with the respective Orica businesses. The total Orica media spend is in excess of $16 million per annum.
A decision is expected by the end of 1998.